Adday Wellness is a UK‑based nutrition brand offering a line of meal replacement products—shakes, porridges, bars, and soups—designed for weight management and metabolic health support. Their formulations deliver around 210–220 calories per serving, with 20 grams of protein and a blend of 26 vitamins and minerals, aiming to provide balanced nutrition in a convenient form.
They emphasize scientific backing and alignment with NHS (UK health service) programmes, particularly for Type 2 diabetes remission. The company also supports “Total Diet Replacement” plans, where users replace most or all meals temporarily with their products. Adday was launched in 2021 as a sister brand to AYMES. Their offerings are mostly vegetarian (some items vegan) and gluten‑free, and they include allergen disclosure and dietary compatibility (halal, kosher in some products).
On consumer feedback platforms like Trustpilot, Adday Wellness holds a rating of about 4.1/5 based on a small number of reviews, with positive remarks around flavor, packaging, and customer service. Some critical reviews mention taste, stomach discomfort during adjustment, or lack of strong effects.