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About Newflands
Newflands is a New Zealand–based pet wellness company dedicated to improving the health and quality of life of animals through natural and science-inspired products. Founded in 2010 by veterinary nurse Fiona Robertson, the brand began after her dog Rosie was diagnosed with a serious heart condition. Unable to find a high-quality fish oil supplement locally, she created her own formula using sustainably sourced hoki fish oil from New Zealand’s waters. Today, Newflands develops a range of natural pet supplements, oils, and treats designed to support joint health, heart function, skin condition, and overall wellbeing for pets such as dogs and cats. The company focuses on using ethically sourced ingredients from New Zealand, including hoki fish oil, astaxanthin, and other natural nutrients known for their health benefits. With a strong emphasis on sustainability, research, and veterinary knowledge, Newflands aims to provide safe and effective products that help pets live longer, healthier, and happier lives while respecting the environment and natural resources.
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