DrinkHOPR is an Australian direct-to-consumer beverage company producing non-alcoholic functional sparkling hop waters. Their drinks merge the crisp, familiar flavors of hops with wellness-focused ingredients such as adaptogens and nootropics, making them a mindful alternative to traditional alcoholic or sugary drinks. The products are marketed as zero-calorie, sugar-free, gluten-free, and vegan.
As a brand, HOPR positions itself within the wellness and functional beverage space, appealing to health-conscious consumers and those exploring “sober-curious” lifestyles. The company provides perks like free shipping within Australia once certain order thresholds are met, and offers promotional discounts (e.g. “WELCOME10” for first-time buyers). They also maintain a mobile app to facilitate orders and engagement.
In its branding and storytelling, HOPR emphasises relaxation, balance, and social drinking without compromise. With its blend of taste and functional benefits, the brand seeks to redefine how people unwind by offering refreshing alternatives that support overall well‑being.